There are better ways to price your photos than per image!
It’s time to stop guessing and start charging with confidence.
Spoiler alert: I almost never charge a per-image rate.
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Pssst...
Well-kept PRICING SECRETS
to creating a robust food photography pricing strategy that helps you charge what you're worth.
Learn how the pros price projects—without undercutting yourself.
"The mini-guide is incredibly value-packed and answers many questions, offering a variety of ways to look at pricing situations. It included many things I’d not even thought of. It’s an excellent resource for someone inexperienced in the industry, offering many different scenarios and insights".
- Sally, Professional Photographer
This mini-guide reveals insider pricing strategies top photographers rely on to build profitable, sustainable businesses. Plus, I’ll show you real client examples so you can see exactly how these strategies work in practice.
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Learn how to price your photos for profit — not just per image.
WHAT'S IN THE MINI-GUIDE?
aka...what pricing secrets am I spilling?
DIFFERENT WAYS TO CHARGE
Discover the 5 most common ways to price your services and when to use each.
I'll break down each type with real pricing examples from my freelance career.
WHY YOU NEED A BASE RATE
Also known as a 'Get Out of Bed Rate', understand why you need to set a rate where you don't work for less.
How to calculate this rate.
COMMON PRICING MISTAKES
I'll break down the most common pricing mistakes and what to do instead.
Including product trades, working for less money or giving images away for free.
PRICING INFLUENCES
Pricing isn't about how 'good' your work is. If a job entails a lot and is to be used in a lot of ways, that costs money.
Learn the factors that influence pricing beyond just overhead.
Turn your pricing from confusing to clear, and start getting paid what you deserve.
"I've seen many of these downloadable guides - few (if any) as useful as this one.
A pricing guide sounds so simple - almost too simple - yet it's exactly what I've needed. I'm grateful you chose to share your insights, making them available to photographers. It's of genuine assistance."
- Fiona, Photographer
INSTRUCTOR
Hi! I'm Rachel
A professional food photographer based in Toronto, Canada. Originally from Australia, I've built an international career creating bright, clean, and expressive imagery that celebrates the beauty of real food.
My work combines technical precision with artistic vision, resulting in photographs that connect through both detail and emotion.
Ready to level up your pricing?
Let's do it!
Here's how!
1. Pop in your email
2. Check your inbox
3. Start reading your Mini-Guide
✨ Plus, get an exclusive discount for the Pricing Calculator!
After a decade in the industry, I’ve seen a lot. I’ve also had many conversations with both new and experienced photographers about pricing, and I often see the same mistakes. If we all price well, it helps our industry as a whole.
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